2021 年 12 月 1 日

FTC Penalized Agoda’s Use of Competitor’s Name for Keyword Advertising (Taiwan)

Aaron Chen & Sally Yang The TFTC rendered a disposition of November 4, 2021, holding that Agoda's use of the corporate name of a competitor for its keyword advertisement with the heading that depicts the corporate name of Easytravel in parallel with Agoda's website URL in the advertisement. Since this is an obviously unfair method sufficient to undermine trading order, a fine of NT$1 million was imposed for violation of Article 25 of the Fair Trade Act.